Starting any business can be a daunting prospect, but in a world of Ai and abundant photographs, a career behind the camera is potentially more challenging than ever. But as a very successful businessman once told me, “If you want it, it’s out there.” So what can you do if starting a photography business from zero today?
First, make stuff and sell it. Products and services. Prints, books, physical work, and your services as a photographer. It might not be glamorous and it might not scale instantly, but it’s the foundation. You need proof that someone will exchange money for what you create. That market validation matters. Do it on the side first. Build something real before making any big leap.
Second, strategy and mindset. Be on the attack, not on the defensive. Don’t waste your energy worrying about competition, image theft or AI. In a digital world, files get copied. That’s reality. Instead of fighting it, channel that energy into creating new things, new ideas, new projects. Physical products are harder to copy. Experiences are harder to replicate. Momentum beats resentment every time.
Third, workshops and tours can be part of the mix, but go in with your eyes open. They are discretionary spending. When the economy tightens, they’re often the first thing people cut. They’re time-intensive, high responsibility, and not as profitable per hour as they might appear. But they can be collaborative, creative and deeply rewarding. Just understand the risk and the workload.
Fourth, start a YouTube channel. Even in 2026. Even if you think you’re late. It’s one of the most powerful marketing tools available. It documents your process, tells the story behind your images and builds connection. Everyone starts at zero. You will be awkward at first. That’s fine. Consistency and confidence matter far more than polish. In a world increasingly driven by story, showing up on camera can compound everything else you’re building.
Fifth, keep your business nimble. Avoid bloat. Know your burn rate. Understand what you need to earn each month. Don’t lock yourself into overheads you can’t sustain. Stay flexible so you can pivot, experiment and diversify quickly. Tough economies reward adaptability.
And finally, keep making pictures. This is the engine. Outwork the next guy. Show up more often. Take more chances. Do the things others won’t. There are no big breaks coming to save you. There’s just steady work, repeated effort and small wins that compound over time.
The opportunity is out there. If you want it bad enough and you are willing to put in the work, you can win.
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